MARKETING MANAGER

Are you experienced in marketing in the agricultural or farming sector? Join a market-leading agricultural machinery business and lead strategic, seasonal campaigns across sales, service and parts.

Are you a commercially driven marketing professional with experience in the agricultural, farming or land-based engineering sectors? Do you understand rural buying patterns, seasonal peaks, and how to communicate value in your customer’s language?

We’re offering the opportunity to shape and lead a newly restructured divisional marketing function. You’ll report to the Divisional Director, with strategic support from our Group Marketing Director — but this is your function to own and drive forward in line with our growth ambitions.

Hours:

39 hours per week. Monday to Thursday 8.30am to 5.30pm, Friday 8.30am – 4.30pm.

Key Duties will Include:

This is a hands-on role aimed at driving new and repeat business across our sales, service and parts departments. Duties include:

• Delivering multi-channel campaigns aligned with product launches, supplier promotions, stock availability and seasonal trading cycles of each division.
• Ownership of digital marketing (social, email, SEO, PPC), traditional print and annual events calendar.
• Tracking campaign performance, monitoring ROI, and adjusting strategies for maximum results in real time.
• Work closely with sales and aftersales teams to support revenue growth through tactical marketing.
• Lead and develop a small hybrid marketing team across content, social and digital.
• Manage CRM segmentation, improving customer journeys and sales performance.
• Maintaining brand standards and ensuring all content is accurate, consistent and customer-focused.

The Ideal Applicant:

We’re deeply embedded in the agricultural, construction & groundcare machinery markets, and we need a marketing professional who can deliver integrated marketing that aligns with our sales strategy and speaks directly to the needs of our customer base.

We are wanting to speak with marketing professionals who have experience in agriculture, or closely aligned sectors, with an intimate understanding of our audience and the industry landscape.

Essential:

• Strong grasp of digital marketing tools and platforms (social, CRM, email, PPC, SEO, CMS, WordPress).
• Traditional print and offline design tool proficiency.
• Planning & organising events to showcase products.
• Experience managing or mentoring a small team.
• Budget responsibility and data-led decision making.
• Strong collaboration skills across commercial, supplier and technical teams.

Benefits:

We believe people are our most valuable asset, and we offer a supportive environment where you can grow and thrive. Our benefits include:

• Company car.
• Potential flexibility around a degree of hybrid working.
• 23.5 days holiday entitlement rising to 26.5 days with service.
• Company pension scheme offering employer contributions of up to 8.5% after a qualifying period.
• Additional option of joining the ‘salary sacrifice’ smart pension scheme.
• Life Assurance cover providing up to 5 times salary with service.
• Share Plan – providing our employees with a real stake in the business.
• Cross-divisional career development plans, providing you with a range of future job growth and pathways to excel across our large organisation.
• Staff discounts on a huge variety of products (such as clothing, household and selected machinery lines) at our stores.

We are proud to be an equal opportunities employer. We welcome applicants from all backgrounds and are committed to building a diverse and inclusive workplace.